October 16, 2008 - Shoppers Stop, a premier Indian retail chain, selected the Netezza data warehouse appliance to provide faster and more comprehensive sales data analytics for its expanding retail operations throughout India.
With more than 10 million customers, close to 2 million square feet of retail space and 250 brands of garments and accessories, Shoppers Stop is one of India's fastest-growing companies and a one-stop shop for customers. Despite its success, Shoppers Stop was being hindered by a server system that could not adequately scale to meet the company's growing data demands.
The Netezza appliance will provide deep analytics on sales data and help Shoppers Stop better manage its loyalty card program, "First Citizen." Shoppers Stop will also use the Netezza appliance for campaign management and complex analytics on all of its data.
"We remain committed to building world-class retail capabilities, and a focus on business intelligence and analytics is a key component of that," said Arun Gupta, customer care associate and group chief technology officer, Shoppers Stop. "Our selection of Netezza underscores this commitment to excellence."
Register or login for access to this item and much more
All Information Management content is archived after seven days.
Community members receive:
- All recent and archived articles
- Conference offers and updates
- A full menu of enewsletter options
- Web seminars, white papers, ebooks
Already have an account? Log In
Don't have an account? Register for Free Unlimited Access