March 29, 2010 – A survey report by content management association AIIM projects an increase in spending on content analytics technologies over the next two years, and for digital asset management and enterprise search applications as well.
AIIM also found that search engines are of less value than content analytics in organizations. Content analytics tools provide trend analysis, assessment, pattern recognition and exception detection across unstructured content, bringing strategic insight and improved decision-making. More than 70 percent of respondents in AIIM’s survey reported they would find advanced content analysis functions very useful. They rate their current ability to research content for business insight or to monitor activity as less than their ability to simply search across different content types.
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