March 29, 2010 – A survey report by content management association AIIM projects an increase in spending on content analytics technologies over the next two years, and for digital asset management and enterprise search applications as well.
AIIM also found that search engines are of less value than content analytics in organizations. Content analytics tools provide trend analysis, assessment, pattern recognition and exception detection across unstructured content, bringing strategic insight and improved decision-making. More than 70 percent of respondents in AIIM’s survey reported they would find advanced content analysis functions very useful. They rate their current ability to research content for business insight or to monitor activity as less than their ability to simply search across different content types.
"If you use BI reporting tools across unstructured content (documents, emails, images, etc.) similar to those generally used across structured content (finance data, manufacturing data, CRM data, etc.,) the potential for business insight, trend analysis and fraud detection can be extremely valuable," said Doug Miles, Director of AIIM research activities. "Normal search engines do not generally give this level of research capability."
The survey was taken online by 527 AIIM community members in February 2010 and is underwritten by Allyis, IBM and Media Beacon.
Part of the AIIM Industry Watch series, the full report is free to download from the AIIM Web site.
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