Question: In your opinion, what will be the hottest industry sectors (for example, banking, health care, insurance) for BI applications in the coming year across North America?


Sid Adelman’s Answer: The ones you mention are all hot, but it will depend more on the company within each sector. The interest in BI will be dampened if the company is trying to save money, in which case they will be looking to cut anything that cannot provide an immediate benefit (and BI is rarely immediate). Organizations now seem to be driven by short-term demands, some of them regulatory and some of them the current whim of the CEO, CFO or CIO. You will see the greatest level of interest when an organization’s competitor has a visible and effective data warehouse.

Doug Hackney’s Answer: The hottest segment in the U.S. will be related to integrating information across government agencies (CIA, FBI, INS, etc.), as well as integrating those data sets with those of the relevant private sector (transportation, banking, retail, etc.).

Les Barbusinski’s Answer: Historically, the retail and financial services sectors of our economy have been the biggest adopters of data warehousing and BI technology, and I see nothing that will change that in the near term.   Both sectors are highly market-driven, and BI affords them the best tools for optimizing performance and minimizing risk. I also see a growing trend for implementing BI technologies in the defense industry.   After the events of 9/11, defense spending is on the rise, and what better way to make sense of all the data generated by these high-tech manufacturing companies than through BI?

Joe Oates’ Answer: In my opinion, healthcare will be one of the hottest sectors in North America in the next 12 to 18 months.  The reason that I say this is that the Health Insurance Portability and Accountability Act of 1996 (HIPAA) must be implemented in this timeframe.  Every insurer, state and many providers and provider associations must implement the HIPAA requirements.  This amounts to several hundred organizations, many of which are interested in having either a new or updated BI capability.

Additionally, I feel that insurance and media companies will also be strong.

Clay Rehm’s Answer: My personal feeling is that due to new government regulations taking effect soon in the health care industry, especially the Health Insurance and Portability Act of 1996 (HIPAA) that health care, health insurance and pharmaceuticals will be the area of growth and change.

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