In many companies, the management of master data is not on the agenda of senior management. Their focus is mostly on strategic or tactical challenges, and the identified issues around MDM seem to be operational.

Such operational issues  usually require deep knowledge of the topic, and top management does not (and should not) work on this level of detail; they very often do not understand the nuances of the problems nor the strategic impact (for example, that poorly managed master data will hinder the development of the business). This leads them to conclude that they do not need to give this topic any strategic or tactical attention, and they trust the middle and operational management to solve the issues.

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