Can organization theory inform the designers and implementers of business intelligence (BI) systems to help increase the likelihood of their success? The link between BI and the organization that uses it is that an organization collectively is a cognitive system: it senses the environment, makes a representation of it, acts on the basis of the representation and learns from the results of its actions, storing its experience as institutional memory. A BI system supports this process at various levels of organizational learning.

This article, a follow-up to a previous article published in the June 2003 issue of DM Review, "The Limits of Business Intelligence: An Organizational Learning Approach," looks at how designers can reference organizational theory to more effectively implement BI systems. There are two key areas where designers can exercise leverage over BI implementation to help assure their success:

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