March 9, 2012 – Predictive analytics use is spreading, but signs show immaturity with the absence of training and fresh data models, according to a new report from Ventana Research.

The report, “Predictive Analytics: Improving Performance by Making the Future More Visible,” involved questions surrounding implementations and plans with predictive analytics from approximately 200 executives and IT managers. Industry distribution for participants consisted of services (53 percent), manufacturing (22 percent), finance, insurance and real estate (16 percent), and government, education and nonprofits (9 percent). More than two-thirds are actively using predictive analytics, some with developing use across the enterprise and other enterprises with predictive analytics in the planning stages.

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