On May 14, industry experts, advisers and visionaries convened on Twitter to discuss trends in mobility during our bi-weekly #IMChat. Mobile has impacted every sector, from BI to analytics and beyond. And there’s no turning back. According to a recent study from IDC, worldwide IT spending in 2013 will exceed $2.1 trillion, up 5.7% from 2012, with smart mobile devices, including smartphones and tablets, generating 20% of IT sales and driving 57% of all IT market growth.
Information Management Editor-in-Chief Julie Langenkamp-Muenkel (@JulieLangenkamp) moderated a lively chat featuring experts across industry vertical, from marketing to tech and beyond.
What are the most significant ways mobile devices have changed the way you work?
TonyCarrini: The obvious 1 is we can work anywhere. The not so obvious, surrounding yourself in a different environment helps inspire.
IMJustinKern: Mobility's impact is apparent daily at every airport, with no shortage of folks typing, texting and calling.
Rick_Rodgers: Mobile devices provided the ability to telecollaborate and function virtually
What features you most appreciate in mobile app development?
JulieLangenkamp: 45% of businesses still don’t have a mobile-optimized site or app http://t.co/tdsDxXSCiB
JenniferStarkey: I love when apps aren't just a regurgitation of a company's website. It should be interactive and different!
JulieLangenkamp: I appreciate speed, easy navigation, few keystrokes required, ability to zoom and drill down for clearer/more info
Would you prefer to bring your own device or use a personally enabled corporate provided device? Why? Or do you do both?
JulieLangenkamp: Once a personal device is used for work employers have rights to info on it–& they can be held accountable http://t.co/Wp5XNsWyvh
JenniferStarkey: @JulieLangenkamp good point. I feel like younger generations believe they own their own content regardless of whose device it is
TonyCarrini: Currently have a corporate device, but considering going back to two. Want to be able to disconnect when need be
IMJustinKern: Personally it depends on controls required w/ using my own stuff. Not hearing positive input from many who've opted for BYOD
What are the most pressing BYOD issues/risks for organizations?
JenniferStarkey: Security/hacking issues - use of 3rd party apps on phones to manage corp. accounts can be a big problem
JulieLangenkamp: Risks: Lost/unsecured devices leading to security risks, Liability: distracted driving, social media info
Melianthe: Organizations set too restrictive social media usage policies, drives use of personal devices
JulieLangenkamp: Deciding which devices to support (of the more than 1800 in market), Determining which apps are off limits for users
What are the drivers for an enterprise mobile strategy?
JulieLangenkamp: To extend existing systems, speed decisions/responses & transform the way you do business http://t.co/8xmBim1Et5 @MaribelLopez
JenniferStarkey: I suspect the strategy occurs after a security incident, which isn't a great strategy at all
IMJustinKern: Sheer volume, variety of demand by "everyone from a C-level executive to the clerk in the mailroom" http://t.co/5bnMFKd3Oe
JulieLangenkamp: 70% of mobile searches lead to action w/in 1 hour. 70% of desktop searches lead to action w/in a month. http://t.co/BVXzrgEei
inthisinstance: I travel light so one device would be ideal but the ability to disconnect and separate work/personal would be a big factor
In addition to security measures/controls, what are the important items to include in the corporate mobile strategy?
JulieLangenkamp: I think accountability, reporting, centralized management are really big issues to address
JenniferStarkey: May be more of a marketing function but, value to the user & UX are extremely important in strategy development
In addition to security, what are the biggest challenges with mobile?
JulieLangenkamp: Developing for multiple platforms, quickly evolving technology, UX/network challenges, adapting for small screen size
JenniferStarkey: Resources: manpower, development costs and collaboration with other depts. "Pretty" may not translate in to functionality
IMJustinKern: Mobility challenges vendors themselves, many having a hard time rolling out useful, functional offerings.
Join us May 28th at 1PM ET for the #IMChat on data governance.
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