On July 10, industry experts, data management practitioners and visionaries convened on Twitter to discuss trends in predictive analytics during our bi-weekly #IMChat. Predictive analytics promises great rewards: 55 percent of companies say that predictive analytics increase revenue and 68 percent say they use them to achieve a competitive advantage. But how can you make predictive analytics actionable? And how can you do it without alienating your customers?

Information Management Editor-in-Chief Julie Langenkamp-Muenkel (@JulieLangenkamp) moderated a lively chat that addressed all these questions and more, some of which is encapsulated below:

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