On April 30, industry experts, advisers and visionaries convened on Twitter to discuss the growing field of enterprise social media during our bi-weekly #IMChat. From internal collaborative networks to external social efforts, many of these initiatives veer into uncharted territory, especially in regard to ROI, security and data governance. However, social media isn’t going anywhere. According to McKinsey & Co., social technologies could contribute $900B to $1.3T in annual economic value - if utilized properly.
During this lively exchange, issues concerning best practices, corporate buy-in and more were addressed. Moderated by Information Management Editor-in-Chief Julie Langenkamp-Muenkel (@JulieLangenkamp), the chat featured Krish Krishnan (@datagenius), among other social experts.
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