For many organizations navigating the stormy seas of a turbulent economy, there is hidden treasure to be salvaged in the form of effective information management. So how can you steer your information assets to sail toward new opportunities, reduce costs and achieve high performance?

As the recent Accenture survey “Cultivating High Performance through Information Management” shows, organizations consider effective information management as a means to outgrow the competition rather than just to stay in business. Information that drives decision-making can only be achieved if data is fully integrated and effectively managed. In a climate of economic volatility, an organization’s best assets - its information assets - should be seen as more than available; they should be seen as critical to survival.   Insight about a business’s operational levers and the analysis of customer behavior represents the lifeblood of an organization. By evaluating information assets, filtering them through a maturity gap analysis process and defining how to optimize those capabilities, organizations can chart a course for the future.

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