IIP (Information Is Power), a provider of proactive marketing and sales intelligence, is employing Open Source Intelligence (OSI) a technology used by the U.S. Department of Defense to combat terrorism to deliver the actionable information its clients need to gain market share and economic advantage in a wide range of highly competitive industries.

IIP uses custom-designed keyword filters, advanced robotic search technology, Boolean logic and, finally, the discerning eye of trained professionals to glean valuable kernels of Proactive Marketing Intelligence (PMI) from the mountains of public information available on the Internet, in trade publications, newspapers and services like Factiva.

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