Continental Airlines has selected Idiom Technologies, Inc. (Idiom) to speed the launch of its Spanish language online reservations system. With its WorldServer globalization software, Idiom delivered against an aggressive timeline to support one of the airline's most significant enhancements to its Web site in recent years. While doing so, Idiom helped Continental achieve critical business goals of expanding its market reach and driving new revenue streams.
Jupiter Research recently calculated that consumers will book 56 percent of travel this year directly on supplier websites, a figure that is predicted to increase to 62 percent in 2010. Primary business drivers for Continental's purchase of Idiom WorldServer included taking advantage of this growing revenue opportunity, while also minimizing translation costs.
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