March 18, 2010 – IDC Retail Insights' new report describes and analyzes the various social media developing and how retailers can use these for a competitive advantage.

According to IDC's findings, brand image and retail brand awareness is increasingly built on social media such as social networks, blogs and comparison Web sites. Social media influence consumer preferences by shaping their attitudes and behavior. These tools can be used by retailers to attract and influence customers, study demand patterns, improve brand reputation and provide customer support.

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