The worldwide logistics software applications market will continue to improve and gain momentum by 2004 with a growth rate of 30.1 percent, according to IDC. Vendors who offer well-targeted applications for specific functions that offer rapid implementation and measurable investment returns are expected to gain the most market share.

"Software vendors focusing their sales messages on immediate benefits to their customers and carefully developed ROI statistics will be most successful," says Gisela Wilson, director of IDC’s enterprise applications program. "Those with a broad offering would do well to either modularize their products or to offer small solution bundles in attempt to reach a larger customer base and shorten their sales cycles."

The North American market is expected to maintain its dominance in the logistics software applications market, with only a slight decline in market share within the five-year forecast period. Market growth will also be particularly strong in regions with rapid economic development that are relatively new to automated large-scale logistics operations.

According to IDC, market accelerators such as software applications improving operational efficiencies and the demand for deeper supply chain integration and visibility will contribute to the growth of this market.

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