April 1, 2010 – IDC released a business analytics technology purchasing and adoption trend report this week that suggests competitive advantage from increased investment in business analytics is hampered by a lack of effective measurement methodologies for the expected benefits of improved decision-making processes. The study sampled across 18 industries and 5 organizational sizes, and is based on an ongoing IDC Vertical Research Group survey of 6,483 end users in the U.S.

Business analytics and data management investments are expected to remain a high priority in 2010, according to IDC findings. Spending intentions for 2010 investments in business analytics solutions are highest in the life sciences and securities and investment industries. The financial services sector as well as the manufacturing and resources sector also indicate above average budgets for business analytics in 2010.

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