IBM announced an initiative to help businesses accelerate the value they can get from their investments in a service-oriented architecture (SOA).  Specifically, IBM announced its Business Integration Adoption Model, as well as new tools, workshops and services.

The Business Integration Adoption Model is designed to accelerate the business benefits from SOA and establish a roadmap for increasing business value for customers over time.  The model builds upon IBM's best practices, investments in middleware, consulting and implementation services, and open standards leadership. 

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