December 8, 2011 – IBM has proposed to pay $440 million for DemandTec, a cloud-based analytics software provider for sales and marketing.

DemandTec software outlines analytics for online and in-store customer buying scenarios. The vendor also delivers cloud-based retail price optimization and marketing investment apps, which was DemandTec’s original foundation of offerings when it began in the late 1990s. The San Mateo, California-based vendor has more than 350 employees and 450 customers worldwide in retail, consumer products and manufacturing.

IBM stated it would continue to support and build on DemandTec’s offerings while melding DemandTec into the IBM Software Group and across its SaaS portfolio. DemandTec will also play a role in the pricing and promotions angles of IBM’s holistic sales strategy, Smarter Commerce, which it unveiled earlier this year.

Dan Fishback, president and CEO of DemandTec, said in a news release on the deal that he expects the deal to give broader stand-alone support to DemandTec’s offerings and a place in IBM’s Smarter Commerce plan that would better “connect retailers and manufacturers for collaborative planning through the cloud.”

The DemandTec deal is proposed as an all-cash transaction at $13.20 per share. It’s subject to closing conditions and anticipated to be finalized by the first quarter of 2012.

The proposed acquisition is the second this week for IBM, which on Monday made a pitch for workforce management and social program software provider Cúram Software Ltd.