December 8, 2011 – IBM has proposed to pay $440 million for DemandTec, a cloud-based analytics software provider for sales and marketing.
DemandTec software outlines analytics for online and in-store customer buying scenarios. The vendor also delivers cloud-based retail price optimization and marketing investment apps, which was DemandTec’s original foundation of offerings when it began in the late 1990s. The San Mateo, California-based vendor has more than 350 employees and 450 customers worldwide in retail, consumer products and manufacturing.
Register or login for access to this item and much more
All Information Management content is archived after seven days.
Community members receive:
- All recent and archived articles
- Conference offers and updates
- A full menu of enewsletter options
- Web seminars, white papers, ebooks
Already have an account? Log In
Don't have an account? Register for Free Unlimited Access