December 8, 2011 – IBM has proposed to pay $440 million for DemandTec, a cloud-based analytics software provider for sales and marketing.

DemandTec software outlines analytics for online and in-store customer buying scenarios. The vendor also delivers cloud-based retail price optimization and marketing investment apps, which was DemandTec’s original foundation of offerings when it began in the late 1990s. The San Mateo, California-based vendor has more than 350 employees and 450 customers worldwide in retail, consumer products and manufacturing.

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