(Bloomberg News) -- International Business Machines Corp. is pouring resources into a free software product as the giant seeks to gain influence in a fast-growing area of technology.

The Armonk, New York-based company has created a Technology Center in San Francisco to focus on a free open-source software project called Spark, according to IBM executive Rob Thomas. IBM hired 20 people within the last month, Thomas said in a videoposted online June 3.

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