February 5, 2013 – IBM on Tuesday unveiled a range of new servers and analytic systems with an eye on pulling in more of the smaller businesses dealing with large data volumes as well as taking aim at x86 servers.

IBM introduced eight new Power Systems products, which include embedded memory and virtualization, as well as two new PowerLinux Systems built for IBM’s InfoSphere BigInsights and Streams analytic software. Rod Adkins, SVP of IBM’s Systems and Technology Group, said in a release that the new Power Systems releases are part of an “aggressive expansion” into SMB and growth areas.

Powered by a big 2010 acquisition, Netezza, IBM also released its new PureData System for Analytics, with greater data volume capabilities, along with a smaller PureApplication System meant to handle deployments to virtual environments, and PureApplication System on POWER7+ for managing applications in the cloud.

IBM also upgraded workload capacity for a storage system, IBM XIV Storage System, and the connectivity and volume features of an infrastructure compression offering, Real-Time Compression Appliance Model STN7800 v4.1.

Independent information systems analyst Joe Clabby says the servers combined with the updated analytic platform carries a “wow” factor for businesses looking to take on a private cloud or big data projects. In particular, Clabby says IBM’s Power Systems line is increasingly “taking direct aim at x86-based servers.”

“These kinds of price battles are great for IT consumers,” says Clabby. “These products are about different processors taking advantage of highly advanced expert systems design that can increase utilization rates to 80 percent or greater. Today's announcements focus on delivering systems with specific hardware and software components that make it easier to deploy highly tuned systems for specific workloads.”

IBM also added Ingram Micro and TechData as resellers of its Power Systems, PureSystems and Storage Systems, as part of Tuesday’s rollout.

In October, IBM gave a peek into its PureSystems, and Tuesday’s announcements follow through on the data management and hardware aspects even as IBM is finding stronger returns from its software offerings.