(Bloomberg) -- IBM is buying live video stream provider Ustream to help sell more video services to clients including the National Football League, HBO and the Food Network, through its cloud platform.

With the acquisition, International Business Machines Corp. will create a unit that combines Ustream’s services with related technologies including those from previous purchases: multi- device video delivery platform Clearleap, data storage seller Cleversafe and file-transfer software provider Aspera. IBM is spending about $130 million to buy the startup, according to a person with knowledge of the matter, who asked not to be identified because the terms are not public.

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