May 2, 2012 – IBM furthered the analytics side of its commerce initiatives with the announced acquisition of customer experience software provider Tealeaf Technology Inc.
Tealeaf sells a suite of software to connect patterns of customer Web and mobile activity to enterprise marketing analytics and visualizations. In a statement on the deal announced Wednesday, IBM noted that it expects Tealeaf’s offerings to enhance its Smarter Commerce initiatives, especially with real-time information for CMOs and customer service employees.
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