IBM unveiled a strategy to enable dynamic warehousing, a new generation of business intelligence capabilities that enable organizations to gain real-time insight and value from their business information. IBM's new dynamic warehousing strategy enables customers to use advanced analytics as part of a real-time business process and to unlock knowledge buried in both structured and unstructured information (free form text, email, audio files, Web pages, etc.). This approach will also provide instant access to reliable and trusted business information in the context of activities being performed, whether it is supporting a customer, processing a claim or handling a transaction.

IBM is providing a set of integrated offerings for dynamic warehousing that use a combination of technologies from internal R&D and strategic information on demand acquisitions, including search and text analytics, information integration, process management, enterprise data modeling, master data management and industry-specific business models.

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