April 8, 2008 - IBM unveiled a complete mashup portfolio for business, assisting individuals in creating situational applications or mashups to help them meet the needs of the emerging real-time enterprise - IBM Mashup Center.


IBM created the mashup portfolio centered on two key products: IBM Mashup Center and WebSphere sMash. Together, these new products enable everyone from the non-technical business user to the IT Manager to develop dynamic applications to satisfy an immediate need.


IBM Mashup Center allows non-technical users to drag and drop mashup components from personal, enterprise and Web sources to create, deploy and share customized Web applications in minutes. The product also includes the management, security and governance capabilities that IT departments require.


Business users interact with IBM Mashup Center's browser-based tool to provide assembly of new mashups. The software includes a set of out-of-the-box, business-ready widgets, as well as a catalog for finding and sharing widgets and mashups. To create new widgets, IBM Mashup Center includes a development environment to access enterprise systems and the Web. Users also take advantage of built-in Web 2.0 community features like ratings, tagging and commenting.


It also provides the environment for unlocking, transforming and mixing enterprise, departmental, Web and personal systems while enforcing enterprise-class security and governance. IBM Mashup Center stores information feeds from enterprise sources in RSS, ATOM or XML formats to maximize the types of information that can be unlocked and remixed. With the ability to merge, transform, filter, annotate or publish information in new formats, the software helps create a single view of disparate sets of information in minutes.


The new IBM Mashup Center is powered by intuitive user mashup capabilities from Lotus Mashups, and information access and transformation capabilities are provided IBM InfoSphere MashupHub.

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