Somers, N.Y., Sept. 22, 1999 - IBM launched a major e-business initiative spearheaded by a $30 million integrated marketing campaign and backed by numerous product announcements from across the corporation. The worldwide initiative, which establishes business intelligence (BI) as the next major wave of e-business, also includes:
"IBM's mantra these days is 'Do what's right for the customer,'" said Wayne Eckerson, an analyst for Patricia Seybold Group, in his recent report, IBM Leads the Pack: Big Blue Has Discovered a Winning Formula for Business Intelligence. "From a practical perspective, this means that IBM is working customer accounts from the outside in, preferably leading with professional services to assess customers' requirements before selling products."
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