(Bloomberg) -- International Business Machines Corp. is putting its Watson natural-language technology to the test with consumers on a wide scale for the first time.

On the website of financial-services firm USAA, military customers will be able to use IBM’s tool to ask questions and seek advice on transitioning back to civilian life. Famous for being a “Jeopardy!” game-show champion, Watson analyzes information and can answer questions in conversational English.

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