IBM announced a new data masking solution that helps protect critical data without disrupting customer service or product development. With these sophisticated data masking techniques, the solution is designed to transform data so that no sensitive information is exposed while allowing internal and external developers to perform software product design, development, testing and quality assurance. The new solution will help companies protect their data while taking advantage of the best application development resources available throughout the world.

Data masking is the process of identifying sensitive data and overlaying values that "masks" the sensitive data, but does not compromise the functional integrity of an application. Today, data masking is accomplished manually by companies' technical subject matter experts. The task needs to be repeated as large companies have hundreds of business applications that are all tightly integrated. IBM's Data Masking Solution can execute this masking process in a timely and cost-effective way across the enterprise.

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