IBM created a new consulting organization dedicated to advanced business analytics and business optimization. 
IBM Business Analytics and Optimization Services will draw on the company's experience in vertical industries, research, mathematics and information management to improve the speed and quality of business decisions, while seeking to better understand the consequences and business outcomes of those decisions. 
The new organization is the first new service line by IBM Global Business Services since it was formed in 2002, following the acquisition of PricewaterhouseCoopers Consulting. The new service is expected to draw on IBM's information management portfolio, including technologies from the recent acquisitions of Cognos and iLog, as well as the mathematics and business analytics dedicated research department. 
The new IBM Business Analytics and Optimization service line is led by Fred Balboni, formerly the leader of IBM's retail industry consulting practice. Balboni’s team of analytics experts will address five core areas, including strategy, business intelligence and business performance management, advanced analytics and optimization, enterprise information management and content management.

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