(Bloomberg) -- Three years ago, Box Inc. Chief Executive Officer Aaron Levie pledged that his cloud-computing storage startup would take customers from International Business Machines Corp. Now Levie has signed a broad partnership with the 104-year-old company to gain entry with more large customers.

The two companies will work together on product development, sales and consulting, Levie and Bob Picciano, senior vice president, IBM Analytics, said in an interview. Box will integrate IBM content management software and enable customers to use IBM’s analytics tools. Box customers will be able to store content in IBM’s cloud and gain the help of IBM’s consultants, the companies announced Wednesday.

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