IBM is preparing to add multiple analytics applications to the IBM Cloud Marketplace -- an online mall featuring on-demand software from Big Blue and its partners. The new cloud additions will include Cognos Business Intelligence, SPSS predictive analytics platforms and the recently announced Watson Analytics offering.

The Big Data and analytics moves arrive as IBM strives to reinvent itself for the cloud and mobile revolutions. IBM's quarterly revenues have been flat or dropped for 10 consecutive quarters amid an over-dependence on data center hardware and traditional server software. Current CEO Ginni Rometty recently abandoned IBM's 2015 earnings per share goal of $20, conceding that such a target was no longer reasonable given IBM's recent business challenges.

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