IBM has launched a new cloud-based offering called Coremetrics Lifecycle, which is aimed at helping businesses design and tailor their marketing programs to capture and retain customers.

The cloud-delivered software allows companies to analyze customer interactions across a variety of online marketing channels, including email, display advertising, search marketing and social media.

The software is part of a recent announcement by IBM on the creation of a new consulting practice focused on “Smarter Commerce.” The practice offers a range of software and services aimed at helping companies leverage emerging trends in digital commerce.

The marketing analytics offering is built on software IBM acquired through its acquisition of Coremetrics of San Mateo, Calif., in June 2010.

“IBM is driving the transformation of online marketing into a useful, consumer-facing service that drives business results,” John Squire, IBM chief strategy officer for the Coremetrics business, said in a statement. “We are dedicated to delivering capabilities that equip marketers with analytics-based insight into how customer lifecycles speed up or slow down over time, benchmarking current results against previous ones, and laying the foundation for consistently smarter marketing.”

The offering includes prebuilt templates designed to accommodate a wide range of industries.



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