IBM, under pressure to reverse declining profit, is racing to sign up new cloud-related business as it tries to prove to investors that it can quickly transition to a new era of technology.

International Business Machines Corp. announced deals yesterday with WPP Plc, the world’s largest advertising company, and financial-data provider Thomson Reuters Corp., the latest in a string of new partnerships for its cloud-computing offerings. At least four deals in the past week were publicized as cloud- related -- and those for which terms were disclosed amount to more than $4 billion in sales in the next decade.

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