IBM announced it has acquired the business of iPhrase Systems, Inc., a privately held company based in Bedford, Massachusetts. Financial details were not disclosed.
iPhrase develops software that improves e-commerce sales, online service and support, and call center productivity by allowing Web site users to more easily find answers, make purchases and solve problems without expert assistance. For example, retailers use iPhrase technology to help interpret and understand online customer queries, even if they are misspelled or contain jargon, thereby improving their ability to increase sales by delivering pertinent product information. iPhrase software also enables merchandisers to dynamically generate customized Web pages with relevant products and shopping cart links, based on individual customer needs.
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