June 15, 2010 – IBM is adding Web analytics to its list of capabilities with the acquisition of Coremetrics.

The privately held company is expected to expand IBM’s business analytics for targeted marketing capabilities, using a cloud-based model for insight into internal and external consumer interactions through social media networks.

Register or login for access to this item and much more

All Information Management content is archived after seven days.

Community members receive:
  • All recent and archived articles
  • Conference offers and updates
  • A full menu of enewsletter options
  • Web seminars, white papers, ebooks

Don't have an account? Register for Free Unlimited Access