infoUSA, a provider of proprietary business and consumer databases and sales and marketing solutions, and Alterian, a global provider of business analytics software, announced that they have signed a long-term agreement to expand their strategic partnership. infoUSA will extend the use of Alterian technology across its operating units in order to continue to improve the efficiency and scope of its existing database solutions and as a platform for new solutions. Alterian and infoUSA have been working together for more than a year and have successfully implemented sales and marketing solutions using Alterian technology for several infoUSA clients. This new contract with Alterian enables infoUSA to more rapidly roll out its solutions to both existing clients and new target markets.

Using Alterian’s technology, infoUSA has reduced the time required to deploy client databases by more than 75 percent. Additionally, infoUSA’s database marketing clients now have the ability to more quickly and easily perform sophisticated analyses of detailed data, giving them much greater precision in segmentation and targeting. As a result, infoUSA clients have reported significant improvement in the efficiency of their marketing campaigns.

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