It is now conventional wisdom among marketers and IT personnel who support them that investments in customer data have a demonstrable return. internetQueryObject Corporation – or iQO – is the latest software vendor to offer a solution that helps companies achieve that return.

iQO's CustomerView is a customizable analytic application with prepackaged, targeted functions that enable any business user, regardless of physical location or technical ability, to explore massive sets of centralized, cross-channel customer data – all with actionable results delivered in seconds over the Internet. That's a mouthful to say, but it's true, because CustomerView is designed as a solution for this kind of complex confluence of Internet-based business intelligence requirements.

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