Sunnyvale, Calif., Feb. 28, 2000 – Closing the loop between operational and analytical CRM solutions, Hyperion announced a strategic marketing and development agreement with Onyx Software to fully integrate Hyperion CRM with Onyx Front Office. Combining Hyperion CRM, an integrated suite of Internet- based packaged CRM analytic applications, and Onyx Front Office, a leading enterprise-wide, customer centric, e-business application, will enable companies to more easily access and analyze their customer data, gain a better understanding of their customer interactions and optimize customer relationships.

Using the robust analytic capabilities in Hyperion CRM, companies will be able to analyze the customer interaction data captured in front-office CRM and e-business systems, such as Onyx Front Office, to better understand their customer relationships, optimize complex customer interactions and maximize customer profitability. The information gained from this detailed analysis helps companies improve strategic customer-related decision-making, from optimizing call center staffing levels to identifying trends for more targeted marketing initiatives to recognizing cross-sell and up-sell opportunities, in order to build stronger, more profitable relationships with their customers.

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