(Updated with new analyst comment and link: 1:47 p.m. CT)

February 14, 2011 – With large data volumes in the information industry spotlight, HP has announced plans to purchase privately held database and analytics platform provider Vertica.

Vertica columnar database platforms focus on business analytics and are often pointed at large data sets in physical and cloud environments. The Massachusetts company claims 300 customers, including Twitter, Mozilla, Guess Inc. and Sunoco.

At the completion of the deal, HP stated it would offer Vertica’s products through its sales and service channels.

Christopher Lynch, president and chief executive officer at Vertica, said in a news release: “Combined with HP, we will be able to better help customers develop flexible business performance solutions that improve decision making and streamline business processes.”

HP vice president and chief strategy and technology officer Shane Robison said Vertica’s platforms will back up HP’s efforts against growing competition “in the race to analyze massive amounts of data.”

The acquisition by HP was once speculated as a possibility by analysts like Jim Kobielus at Forrester Research following other deals late last year like rival IBM’s buyout of Netezza. In the wake of today's proposed deal, Kobielus wrote: "It remains to be seen whether HP, under its new CEO, will manage Vertica any more effectively than it did the Neoview product, but there is ample reason for hope. Vertica has a strong management team that rapidly built itself into a leading EDW pure-play – alongside such rivals as Netezza (now part of IBM) and Greenplum (now part of EMC) – through a laser focus on scalability, performance, and reliability."

Terms of the deal were not disclosed. Pending approval, HP expects the deal to be final at the end of the second quarter of 2011.

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