Hewlett-Packard chief executive Leo Apotheker unveiled a strategy for the company that sees a convergence between cloud computing and connectivity and positions the company to take advantage of the transition.

In a wide ranging strategy statement on Monday, Apotheker said HP is well positioned to take advantage of the shift to cloud computing because of its financial strength, global reach and underlying technology.

“We see clearly a world in which the impact of cloud and connectivity is changing not only the user experience, but how individuals, small businesses and enterprises will consume, deploy and leverage information technology,” he said.

“HP’s scalable, converged infrastructure forms the backbone of today’s cloud computing, and we expect our leadership in software services, PCs and web-connected printers, as well as the strengths we’ve built and the investments we’ve made, to give us a huge advantage as we help define, deliver and run the truly connected world that spans cloud and connectivity, from the consumer through the enterprise,” he said.

Apotheker outlined a four-point business strategy, including extending its leadership in managing and optimizing traditional computing environments; leveraging HP’s core strengths to build and manage next-generation cloud architectures; being a trusted partner to assist customers in transitioning to hybrid computing models; and by defining and delivering the next generation of web-enabled devices.

Other highlights from the strategy outline included: 

  • HP intends to develop a portfolio of cloud technology, from infrastructure to platform services. HP also signaled it plans to develop and run what it said will be the industry’s first open cloud marketplace that will combine a consumer app store and enterprise application services catalog.
  • The company said it will build its webOS technology into a leading connectivity platform. HP inherited webOS through its purchase of Palm. HP said it has the potential to deliver more than 100 million webOS-enabled devices a year into the marketplace.
  • HP demonstrated a new “big data” appliance that combines HP computing platforms with high-speed analytics technology from Vertica Systems, which HP recently announced it would acquire.


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