November 29, 2011 – HP is leveraging recent acquisitions as part of a series of releases tied to full access to unstructured information management, a move that one outside analyst says is recognition of the vendor’s direction under its new CEO.

Launched Tuesday as part of its Information Optimization portfolio, HP introduced IDOL 10, tagged as capable of analyzing 100 percent of unstructured and structured data through patterns and in real time. Underneath IDOL 10 is analytics processing based on analytics and processing capabilities from separate acquisitions earlier this year, Autonomy and Vertica. Also released as part of the portfolio are HP Social Intelligence Solution, for culling social media channels for information related to brand reputation and customer experience, as well as its IT Performance Management Suite, which has more than 50 pre-built key performance indicators and an update to its Business Service Management software. In addition, HP put out two new storage solutions geared at unstructured information and growing data volumes: HP B6200 StoreOnce Backup System and, for midsized clients and in conjunction with Microsoft, HP X5000 G2 Network Storage System.

June Manley, director, Information Optimization and Applied Solutions, says unstructured or “human information” is piling up at enterprises, and extracting value from it is central to the new slate of releases.

“There is vast spending to manage, store and derive value from unstructured and social information, but enterprises are still only getting a sliver of the returns,” Manley says.

HP bought columnar database and analytics provider Vertica in February, and paid $10 billion for U.K. analytics vendor Autonomy in August. The Autonomy deal is the biggest acquisition in the information management space to date in 2011, and was the last by then-CEO Leo Apotheker, since replaced by HP board member and former eBay CEO Meg Whitman.

Rob Enderle, principal analyst with Enderle Group, says the new solutions may be a big show of the types of releases from HP under Whitman. Enderle called the new roll-out “audacious” in its combination of new analytics functionality and capabilities from the acquisitions of Autonomy and Vertica. If HP’s new releases follow through on their presentation, enterprises should be able to set up “systems that are context aware across the entire information repository in a consistent fashion … so that information can be more profitably utilized,” Enderle says.

“The solution cuts broadly across HP’s back office product including their servers, storage systems, networking gear, and it is held together with HP software and both installed and supported by HP services. This will likely be the showcase broad company offering from Meg Whitman’s HP,” Enderle says.