Hewlett-Packard Co. unveiled new software releases designed to help organizations accelerate the creation and delivery of mobile applications. Moreover, the mobile push aligns closely with HP's big data analytics, application lifecycle management, IT operations management and security offerings.

Mobile applications are increasingly becoming a showcase for companies’ brands, and future revenue and market share often depend on users’ immediate overall experiences with mobile apps, HP says. Users expect high-quality performance, high availability, strong security and ready access to the right content at the right time.

But delivering good user experiences with mobile apps involves several key challenges. They include:

  • developing apps for a constantly expanding array of devices, operating systems, networks and platforms;
  • understanding and acting on massive volumes of user and device data; and
  • accurately predicting scale and usage levels to enable peak app experience, HP says.

The new software is designed to address those challenges by combining assets in application development testing, monitoring and systems management with HP analytics, security software and interfaces. It leverages the HP Haven big data platform to allow businesses to gain visibility into the health of their mobile apps and measure overall user experience.

Although HP has made steady progress with its turnaround over the past two or so years, the company's software business continues to be a work in progress. For HP's fiscal Q1 2015, software revenues fell 5 percent and SaaS revenues were flat vs. Q1 2014.