Hewlett-Packard Co. is preparing make its latest big data pitch -- evangelizing a range of products and services at a major summit this week in Boston. The anticipated moves, set for HP Big Data Conference 2015, arrive as most major IT vendors continue to reposition for cloud, big, mobile and social trends.

The conference and customer reaction are particularly important to HP Enterprise, which is set to become a standalone company when Hewlett-Packard Co. breaks itself up in November 2015. While HP Enterprise focuses on servers, storage, networking, software and cloud opportunities, a sister company called HP Inc. will promote PCs and printers.

During the conference on Aug. 11, HP Executive VP Robert Youngjohns will "unveil the new Hewlett Packard Enterprise and how we are betting big on Big Data," according to the conference agenda. Senior VP Colin Mahony will describe how big data is transforming the competitive landscape. And HP's Shlpa Lawande and Chris Selland will weigh in with updates on the company's various big data platforms -- including HP Haven Big Data, HP Vertica, HP IDOL, Hadoop, predictive analytics, big data cloud-based APIs and services, analytical applications, and more.

Pieces of the Puzzle

It's a safe bet Youngjohns and his team will dive deeper into the HP Haven Big Data Enterprise and OnDemand Platform, which gained a major release in March 2015. The solution "incorporates new and advanced analytics and predictive capabilities for enterprises working with the huge volumes and varieties of information being generated and consumed today," HP said at the time.

Existing and potential customers should also keep an eye on the HP Haven Connector Framework capability -- which combines the context-aware, unstructured data analytics of HP IDOL with the SQL-based analytics capabilities of HP Vertica. The net result: HP Haven can analyze data from "hundreds of different enterprise and cloud data sources, including Microsoft Exchange, Microsoft SharePoint, Oracle and SAP enterprise applications, Box.net, Salesforce.com, Google Drive, and many others," HP said earlier this year.

HP's Knowledge Graphing feature -- also announced in March -- could generate additional buzz at the conference.

HP's Challenges

Although CEO Meg Whitman has stabilized HP in recent years, the company continues to struggle in multiple areas. Indeed, software revenue dropped 8 percent, license revenue dropped 17 percent and SaaS revenue fell 5 percent in Q2 2015 compared to Q2 2014. (HP is expected to announce Q3 2015 results on Aug. 20.)

HP's challenges aren't unique. Several of HP's major rivals -- most notably IBM and Oracle -- have been working overtime to promote cloud, big data and mobile services to offset shrinking sales of traditional hardware and software.

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