The past couple of years have seen a shift in the delivery of information management solutions. There is a move away from individual data integration and data quality initiatives managed by IT departments toward master data management (MDM) and an increased focus on cohesion between IT and business units. This creates a change in how information is applied within the organization. Until recently, IT was perceived as separate from business, with the management of information systems initiatives governed by technical staff and little contact with the business units they support. Although business and IT are not always run as separate entities, in many cases both sides do not understand the value of the other beyond IT supporting business functions through the use of technology.


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