What do business users want from their business intelligence (BI) systems? Information! Information to do their jobs. And they don’t want to have to work hard to get it. It’s that simple. Why then are so many people frustrated with BI systems? Why do so many businesses feel forced to build shadow IT systems when they can’t get information they need from the data warehouse?

Your IT staff partners with the business on most BI projects in order to learn what the business needs and gets buy-in and participation in the development and deployment. That’s great in theory…but often the business-user representatives are what we call power users – the ones who use the BI systems the most. On one hand, this makes sense because other business users depend on power users to get data and reports. Relying on power users, however, may lead you in the wrong direction. Here’s why:

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