Enterprise social collaboration has become a business imperative, driven in large part by the role social media has played in changing how we communicate in our everyday lives. However, enterprise social collaboration can represent more than just a change in how an organization communicates, leading to a fundamental change in an organization’s culture.

It is about enabling a more transparent, informed and efficient way of accomplishing basic day-to-day tasks at the workplace. Enterprises need to learn new skills to effectively implement and utilize collaborative social tools in order to achieve business goals. Developing enterprise collaboration is not only about how you set up the architecture from a technology standpoint or the platform you choose; in fact, it’s not even primarily about technology.

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