While the need for an executive steering committee is widely recognized, I've seen great resistance to establishing this committee at numerous companies. Proceeding without executive support entails a great risk, but companies struggle with how to garner the needed involvement. Ideally, several executives will volunteer to serve on a steering committee and to provide visible support on an ongoing basis. In the absence of volunteerism, what options can the business intelligence director pursue to gather executive support?

To understand our options, we must first understand the reasons executives are reluctant to participate. In general, the executives are too busy, unaware or disinclined to support a given program.

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