While a CIO and IT team may realize the value of a business intelligence implementation, those who reap the benefits (the end users) are probably in the dark as to why it is necessary for them put their own time and effort into the undertaking. It is necessary to show them how a BI project, done right, can uncover the information needed to facilitate and justify organizational change.
In order to acquire a budget for implementing BI and maximize the ROI, you must gain organizational support and maintain buy-in, especially from the business users. The IT department needs to take on an internal marketing role if it hopes to gain BI champions and see actionable results.
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