Let's face it, managing data, whether it's in databases, data cubes or data marts, is expensive. And if the only way to get value of it is business intelligence (BI), then BI needs to be deployed as broadly as possible to earn a return on your investments in data, data management and BI.

But the problem is that in many companies, BI usage and adoption continue to be too narrow. Many is the CFO or CIO who suddenly realizes that even though they have invested heavily in BI, their returns are limited because BI is used by too few people and for too few projects. There are lots of ways to broaden BI adoption, improve the ROI on your investments and maybe even get benefits not typically associated with BI.

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