Many organizations are drowning in the rising tide of fast-moving, high-volume, diverse social media data, from Tweets to blog comments to YouTube videos. According to the IBM whitepaper: “Social Media Analytics- Making Customer Insights Actionable,” consumers share 500 billion impressions online annually, and that’s not ebbing.

Mined intelligently, this data offers a treasure trove of consumer insight to marketing, sales, business development, customer service and even product development.

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