Software is fast becoming a key driver of differentiation and innovation. Organizations need to change the way they design, build and use applications and adopt a new operating model that enables business and IT to jointly develop software to enter new markets, reach new customers and drive new growth, according to a new report by consulting and outsourcing firm Accenture.

The report, “The Future of Applications: Three Strategies for the High-Velocity, Software-Driven Business,” includes analysis of the business of enterprise in light of the fact that today’s business world is increasingly high velocity and software driven.

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