The objective of a data strategy is to provide guidance and direction in a general and nonspecific sense, or to provide a mindset to be used during design, implementation and tuning times. The strategy context should be at the industry level, and the strategies objectives should be at the shop level.

Terminology varies wildly at the shop level. I will use the industry standards of Object Management Group. Their business motivational model forms the rough basis for my vocabulary and the set of relationship concepts for devising a data strategy. Influenced by this, I consider a strategy as something that is above business rules and directive levels, is implemented by tactics, and represents an essential course of action. In short, a strategy supports a mission statement, and I’m applying it to the enterprise level. Usually, we devise a strategy as a generic output shaped and refined by increasingly more specific use cases and directives developed over time.

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